Subject(s): Nonprofit organizations -- Management | Corporations -- Public relations
Contents:The basics of strategic communications -- Elements of a strategic communications plan -- Conducting research and targeting audiences -- Framing and developing messages -- Navigating a changing industry -- Making the most of your resources -- Earni
Subject(s): New business enterprises | Entrepreneurship
Contents:Getting started -- Being a great boss -- Connecting with your customers -- Creating an incredible experience -- Using essential marketing strategies -- Growing your business -- Giving back.
Holdings:
,Book - General,Gombak Campus Library,,,HD62.5 C594B 2006,Available,
Subject(s): Social responsibility of business -- Europe
Holdings:
,Book - General,Gombak Campus Library,General Collection,Open Shelf,HD60.5 E85 C822B 2009,Available,00011204412
