Knowledge Resources | Dar Al-hikmah Library | Public Access
Subject(s): Marketing | Marketing -- Management | Marketing personnel -- Interviews Contents:Philip Kotler : the founding father -- David Aaker : brand equity trailblazer -- Jean-Claude Larreche : marketing strategy master -- Regis Mckenna : the technology visionary -- Don Peppers and Martha Rogers : one-to-one gurus -- John Quelch : globa