Subject(s): Pricing | Marketing
Contents:The journey from product to context -- Context and the death of list price -- Why value matters less with competition -- Which contexts matter to you? -- Living in the digital world -- Antidotes to price pressure -- Pricing for poets, and profit maximizers -- Price structure -- Scientific bundling a
Subject(s): Adult education -- Case studies -- United States | Manpower policy -- Case studies -- United States | Case method
Holdings:
,Book - General,Gombak Campus Library,General Collection,Open Shelf,LC5251 S354C 2010,Available,00011264919