Subject(s): Medical economics | Medical economics -- Cross-cultural studies
Contents:Introduction: health economics in international perspective -- The demand for health and health services -- Demand, elasticity, and health -- Production, health, and health care: efficient use of inputs -- Cost of delivering health services -- Basic market
Subject(s): Customer relations | Corporations -- Growth
Contents:Introduction: your inside advantage is the key to growth -- Core customers: who are they? -- The most important word in business -- All customers are not created equal -- Zero in on your core customer -- Uncommon offerings: what can you offer them? -- What business are you re
Subject(s): Church marketing | Religious institutions -- Marketing
Contents:The changing religious marketplace -- The business of religion -- Branding faith -- The course to God -- The new televangelists -- Kabbalah : marketing designer spirituality -- The politics of faith brands -- Has religious marketing gone too far?
Holdings:
Subject(s): Communication in management -- India | Communication in marketing -- India | Communication in management -- United States | Communication in marketing -- United States
Summary: In the Indian context; includes partial reference to the development of the concept in the United States of America.
Holdings:
,Book - General,G
