Subject(s): Internet access for library users -- United States | Libraries and the Internet -- United States | Public libraries -- Finance -- United States | Public libraries -- Information technology -- United States | Internet access for library users -- Statistics -- United States | Libraries and the Internet -- Statistics -- United States | Pub
Subject(s): Intellectuals | Public opinion | Influence (Psychology)
Summary: Sowell unravels the world of intellectuals in order to illustrate an important social phenomenon: how the thinkers of a society mold that society, leaving an impact on people in every walk of life, even if these thinkers are basically unknown to the world at large.
Subject(s): Library administration -- United States | Total quality management -- United States | Library planning -- United States | Customer services -- United States | Total quality management | Consumer satisfaction
Contents:The continuous improvement approach -- Identify library processes and assess their importance and condition -- S
Subject(s): Academic libraries -- Marketing | Academic libraries -- Public relations | Libraries and students | Advertising -- Libraries
Contents:Do libraries need to advertise? -- Defining the user -- Student need states -- The library as product -- Conducting marketing research -- Building relationships -- Developing brand strategies --
