Subject(s): Service industries -- Marketing | Service industries -- Marketing Case studies
Contents:Introduction -- The contemporary context -- Service goals: the use of metaphors -- Customer interactions in services -- Consumer experiences -- Service design -- Service employees as operant resources -- Service quality and customer satisfac
Subject(s): Business -- Information services Directories | International business enterprises -- Directories -- Information services
Contents:volume 1. Professional associations, organisations, and bodies -- volume 2. Publications and websites.
Holdings:
,Book - Reference,Gombak Campus Library,Reference Collection,,r HF54.5 W927E 2
