Subject(s): Service industries -- Marketing | Branding (Marketing) | Marketing
Contents:What marketing can do for a firm -- Marketing planning -- Keys to building a terrible marketing strategy -- The seven levers of lead generation and marketing planning -- How to think about fees and pricing -- Don't worry about your competition (let
Subject(s): Grano, Joseph J., 1948- | Investment advisors -- Biography -- United States | Executives -- Psychology | Leadership | Executive ability
Contents:Leaders: are they born or made? -- Problems require solutions -- Be the eternal optimist -- Reconcile yourself to selfishness -- You can't predict a hero -- The truth is never wron
Subject(s): Selling | Sales management | Competition
Contents:The wedge -- Finding your winning difference -- The wedge sales call -- Discovering the pain -- Proposing a remedy -- Getting your competition fired -- Individual success -- The wedge sales culture -- For buyers only -- For current providers only -- The wedge flight plan : a qui
Subject(s): Selling
Contents:Introduction: Leading the way -- The case for leadership -- The five beliefs of effective leaders -- The seven traits of great sellers -- Visualizing -- Positioning -- Building alliances -- Asking good questions -- Creating powerful value propositions -- Communicating persuasively -- Holding yourself accountabl
