Subject(s): International business enterprises -- Research | International business enterprises -- Management | International trade -- Research | Business -- Research
Partial contents:A discourse analysis of knowledge creation in international business research : JIBS 1970-2005 / Kinna Söderqvist and Brian Toyne -- Multinationality of the
Subject(s): Commerce -- Social aspects | Cola drinks -- Social aspects | Consumers -- Social aspects | Culture and globalization
Contents:The social life of worldly things : commodity consumption and globalization -- Glocalizing Coca-Cola : the multilocal multinational corporation -- Qualifying products : trademarks, brands, and value crea
Subject(s): Vodafone (Firm) -- Management | Telefonaktiebolaget L.M. Ericsson -- Management | Cell phone equipment industry -- Management | Telecommunication -- Management
Contents:Introduction -- The birth and growth of Vodafone and wireless telecomms -- The journey to a global network starting positions -- Adapting the requisite organiza
