Subject(s): Brand name products | Branding (Marketing)
Contents:The brand in relation to society, belief, culture and change. The brand as a social phenomenon and cultural icon ; Brand religion ; Between past and present : nostalgia branding -- The brand as a living organism : DNA, human features and sensory perception. The human nature of
Subject(s): Scientists -- Handbooks, manuals, etc. -- Vocational guidance
Contents:What is science? -- Choices, choices, choices -- The adviser and thesis committee -- Questions drive research -- Giving direction to your work -- Turning challenges into opportunities -- Ethics of research -- Using the scientific literature -- Communication
Subject(s): Marketing -- Management | Marketing
Summary: 'Marketing Strategy and Management' retains the traditional functional approach to marketing but incorporates research and topical examples and cases to encourage students to apply theoretical principles and frameworks to practical real-world situations.
Holdings:
,Bo
