Subject(s): Brand name products | Organizational commitment | Employee motivation | Interpersonal communication
Contents:Brand engagement, everyman and the death of the hero leader. November 1983. What does great brand engagement feel like? The CEO is dead, long live the CEO. Are we at the tail end of spin? What characterizes an effective
Subject(s): Consumption (Economics) -- Social aspects | Consumption (Economics) -- Environmental aspects | Consumption (Economics) -- Moral and ethical aspects | Shopping | Quality of life
Contents:Introduction : The mainstreaming of counter-consumerist concern / Kate Soper -- Representing consumers : contesting claims and agendas / Robert
Subject(s): Airlines -- Rates | Airlines -- Prices | Transportation -- Tickets | Pricing
Contents:A revolution in the making -- Method or madness? -- The computer did it -- How it all works -- When passengers collide -- Hold me, darlin' -- Upon arrival : hotels, rental cars, cruise ships, and more -- The just price -- The scientists --
Subject(s): International business enterprises | International trade | International finance | International economic relations
Holdings:
,Book - General,Gombak Campus Library,General Collection,Open Shelf,HD2755.5 R932R 2009,Available,00011226176
