Subject(s): Strategic planning | Marketing | Small business | Big business Contents:Digital new school meets profitable old school : new school gets schooled ("thank you, sir, may I have another?") -- A real-life yoda on billion dollar businesses -- How integration marketing transformed a self-confessed geek into one of history'

Subject(s): Branding (Marketing) | Direct marketing | Marketing Contents: Pt. I Convergence of Brand and Direct -- Ch. 1 Why Convergence Marketing? -- Ch. 2 Getting to Convergence: With the Common Language of Respect -- Ch. 3 Convergence -- Pt. II Measuring the Intention and Success: Process Tools and Practical Applications -- Ch. 4 Ac

Subject(s): Management -- Mathematical models | Management science | Organizational effectiveness Contents:The crisis of organisation -- Management myths, models & self fulfilling prophecies -- Overview of the viable system model -- Running the business -- Autonomy and control -- The structure of value creation -- Coordination -- Organ

Subject(s): Telemig (Firm) -- History | Telephone companies -- History -- Brazil Minas Gerais | Telecommunication -- History -- Brazil Minas Gerais Contents:Perspectives on co-evolution -- The economic and political context of telecommunications in Brazil -- Scope and method -- Foundations 1953-1985 -- Politicization 1985-1993 -- Reconstru

Subject(s): Strategic planning | Management Contents:Defining strategy -- Developing resources -- Serving customers -- Seeking opportunity -- Competing with rivals -- Specifying a business model -- Considering corporate strategy -- Thinking globally -- Acting responsibly -- Ensuring execution -- Managing knowledge -- Providing leadership -

Subject(s): Education -- Social aspects | Education -- Environmental aspects | Climatic changes | Environmental education Holdings: ,Book - General,Gombak Campus Library,General Collection,Open Shelf,LC191 E244K 2010,Available,00011203962

Subject(s): Taxation -- Malaysia | Corporations -- Taxation -- Malaysia | Tax administration and procedure -- Malaysia Holdings: ,Book - General,Gombak Campus Library,General Collection,Open Shelf,HJ2950.6 C548A 2010,Available,00011195337

Subject(s): Employees -- Coaching of | Neurosciences | Teaching -- Psychological aspects Holdings: ,Book - General,Gombak Campus Library,General Collection,Open Shelf,HF5549.5 C53 R682C 2009,Available,00011197044

Subject(s): Sales force management Holdings: ,Book - General,Gombak Campus Library,General Collection,Open Shelf,HF5439.5 R813C 2008,Available,00011196983

Subject(s): Regional economics | Regional planning | Technological innovations -- Economic aspects Contents:Introduction -- Firm strategies : resources, context and territory -- Labor markets and the regional project -- The evolution of the optics and imaging industry -- Runaway production : media concentration and the evolution of spatial