Subject(s): Marketing -- Management -- United States | Marketing -- Management Case studies -- United States
Holdings:
,Book - General,Gombak Campus Library,General Collection,Open Shelf,HF5415.13T672C 1986mnl,Available,00000164100
Subject(s): Marketing -- Management
Contents:v. 1. Principles, analysis, and applications -- v. 2. Strategy, planning, and implementation -- v. 3. From theory to practice.
Holdings:
,Book - General,Gombak Campus Library,General Collection,Open Shelf,HF5415.13S529 v3,Available,00000039790