Contents:Acknowledgments -- The conceptual foundation -- Defining crisis communication -- Understanding crisis communication theory and practice -- The lessons and practical application -- Lessons on effective crisis communication -- Applying the lessons to produce effective crisis communication -- Lessons on managing crisis uncertainty e

Holdings: ,CD-ROM Accompanying Material,Gombak Campus Library,Non Book Collection,Multimedia Shelf,PL539.3 M685M 2010 v1 sdc1,Available,11100403271

Holdings: ,CD-ROM Accompanying Material,Gombak Campus Library,Non Book Collection,Multimedia Shelf,PL539.3 K75S 2017 v1 sdc,Available,11100403266

Subject(s): Communication Holdings: ,Book - General,Gombak Campus Library,General Collection,Open Shelf,P90 W873Co 2017,Checked out,11100386567

Holdings: ,Book - General,Gombak Campus Library,General Collection,Open Shelf,HD49 C775O 2015,Available,11100395973

Summary: "This book describes the background of how databases work; how they are constructed and in the case of some databases; how they transitioned from the legacy print world to an online environment; how technologies within databases can interact with other products like bibliography citation services, outbound linking to full text con

Subject(s): Advertising media planning Contents:Introduction to media planning : the art of matching media to the advertiser's marketing needs -- Sample media plan presentation -- The relationship among media, advertising, and consumers -- Basic measurements and calculations -- Advanced measurements and calculations -- Marketing strate

Subject(s): United States -- Problems, exercises, etc. -- Politics and government Public opinion Research Methodology -- 21st century Contents:Introduction to conducting empirical analysis -- Political socialization -- Mass media -- Attitude stability and attitude change -- Political ideology -- Pluralistic roots of public opinion -- Polit

Summary: "Johnson has revised and freshened this resource to ensure its timeliness and continued excellence. Consideration is given to traditional management topics, cooperative collection development and management, licenses, negotiation, and other purchasing and budgeting topics, and the ways that changes in information delivery and acce

Contents:Part I. Managing projects: Digitization at smaller institutions -- The solo digital librarian -- Working across departments -- Working across institutions -- Part II. Basic skills -- Image conversion -- Metadata -- Digital collection management systems -- Copyright and digital collections -- Preserving your digital assets. Ho