Subject(s): Marketing Contents:Part One This Is Marketing -- 1 Marketing today -- 2 The marketing environment -- Part Two Making Sense of Markets -- 3 Buyer behaviour -- 4 Market segmentation, targeting and positioning -- 5 Marketing research -- Part ThreeE The Marketing Mix -- 6 Product -- 7 Service products -- 8 Promotion (marketing comm

Subject(s): Personal coaching Summary: Provides the most comprehensive guide to the field of coaching, exploring a range of coaching theories and approaches, genres and settings, and professional issues. It supports trainees and professionals to identify and develop a personal style of coaching. Holdings: ,Book - General,Gombak Cam

Subject(s): Communication -- Philosophy Holdings: ,Book - General,Gombak Campus Library,General Collection,Open Shelf,P90 D133A 2015,Available,11100361983

Holdings: ,Book - General,Gombak Campus Library,General Collection,Open Shelf,HD30.42 I48 M697A 2014,Available,11100371037

Subject(s): Public administration Holdings: ,Book - General,Gombak Campus Library,General Collection,Open Shelf,JF1351 S129P 2014,Available,11100361990

Holdings: ,Book - General,Gombak Campus Library,General Collection,Open Shelf,HF5385 M123C 2014,Available,11100361980

Subject(s): Constitutional law -- Malaysia Summary: In this book, H. P. Lee explores how the separation of powers doctrine in Malaysia has been adversely affected by a number of major constitutional conflicts among the various important organs of government. The author first analyses the struggle by parliament for supremacy over the Malay Ruler

Subject(s): Organization of Petroleum Exporting Countries Contents:Introduction: the Texas paradox -- And then there was light: from chaos to order in the kerosene era (1859-1911) -- No Rockefeller, no peace: boom-bust returns (1912-1933) -- Why are oil prices prone to boom bust cycles? -- The Texas era of price stability: US supply contro

Contents:Branding fundamentals -- How brands work -- Brand equity and brand value -- Brand positioning -- Building a new brand -- Branding strategies -- Managing an established brand -- Brand extension -- International brand expansion -- Brand acquisition and portfolios -- New branding applications -- Summary and new extensions -- Referen

Subject(s): International law Holdings: ,Law Book,Gombak Campus Library,Law Collection,Open Shelf,d67 KZ 3410 A118I 2014,Available,11100369682