Knowledge Resources | Dar Al-hikmah Library | Public Access
Subject(s): Marketing Contents:Part One This Is Marketing -- 1 Marketing today -- 2 The marketing environment -- Part Two Making Sense of Markets -- 3 Buyer behaviour -- 4 Market segmentation, targeting and positioning -- 5 Marketing research -- Part ThreeE The Marketing Mix -- 6 Product -- 7 Service products -- 8 Promotion (marketing comm