Subject(s): Mass media
Contents:Part 1: Introduction to the media. Living in a media world ; Mass communication effects: how society and media interact ; The media business: consolidation, globalization, and the long tail. -- Part 2: Print media. Books: The birth of the mass media ; Magazines: the power of words and images ; Newspapers and
Contents:Part I: Introduction -- Chapter 1: Defining Corporate Communication -- Chapter 2: Corporate Communication in Contemporary Organizations -- Part II: Conceptual Foundations -- Chapter 3: Stakeholder Management and Communication -- Chapter 4: Corporate Identity, Branding and Corporate Reputation -- Part III: Corporate Communication
Subject(s): Literature -- History and criticism Theory, etc
Summary: This book provides an introduction to theoretical writing over the past 25 years, giving examples of the writings of many key figures in the field together with seminal essays that have explored and extended the implications of critical theory.
Holdings:
,Book - G
Subject(s): Video recordings -- Production and direction
Holdings:
,Book - General,Pagoh Edu-Hub Library,General Collection,Open Shelf,PN1992.94 W867V 2014,Available,11100343610
