Subject(s): Branding (Marketing)
Contents:Managing brands is not common sense -- No one loves your brand as much as you love it -- The brand is not owned by marketing; everyone owns it -- Making more by doing less -- Does your brand keep its promise? -- Price is the communication of the value of your brand -- Brand personality is the emoti
Subject(s): Communication in politics -- Case studies -- United States | Communication in public administration -- Case studies -- United States
Contents:Introduction -- The political science perspective -- The rhetorical triangle -- A mass communication perspective -- Case one: The 1988 presidential election -- Case two: The 1998 Minnesot
Subject(s): International Business Machines Corporation -- Case studies -- Management | Mentoring in business -- Case studies -- United States | Employees -- Case studies -- Coaching of -- United States | Organizational learning -- Case studies -- United States
Contents:Introducing IBM's mentoring portfolio -- Organizational intelligen
Subject(s): Intercultural communication | Intercultural communication -- Problems, exercises, etc
Contents:Defining intercultural communication -- A layered approach to intercultural communication -- Identity -- Attributions and attitudes -- Initial intercultural interactions -- Intercultural friendships and relationships -- Higher educati
Subject(s): Huntsman, Jon M | Business ethics | Success in business -- Moral and ethical aspects | Executives -- Conduct of life | Businessmen -- Biography -- United States
Holdings:
,Book - General,Gombak Campus Library,General Collection,Open Shelf,HF5387H956W 2009,Available,00011124235
Subject(s): Career development | Job satisfaction | Success in business
Holdings:
,Book - General,Gombak Campus Library,General Collection,Open Shelf,HF5381M913M 2008,Available,00011124200
