Subject(s): Marketing research | Marketing research -- Methodology
Contents:v. 1. The nature and scope of marketing research -- v. 2. Qualitative marketing research : approaches, techniques and analysis -- v. 3. Quantitative marketing techniques and analysis -- v. 4. Developmental changes in marketing research.
Holdings:
,Book - Ge
Subject(s): Public administration -- Case studies | Public administration -- United States
Holdings:
,Book - General,Gombak Campus Library,General Collection,Open Shelf,JF1351G244P 1997,Available,00011118635
