Subject(s): Marketing -- Management | Service industries -- Marketing
Summary: Develops an indispensable framework for understanding services, their effective marketing and how this drives value creation. This book reflects the importance of marketing for public services and not-for-profit organizations. It includes chapters on service systems
Subject(s): Organisation of Islamic Conference | Islam -- Congresses -- Unity | Muslims -- Congresses -- 21st century | Information technology -- Congresses -- Religious aspect aspects Islam | Communication and technology -- Congresses -- Religious aspects Islam | International economic relations -- Congresses -- Religious aspects Islam | Islamic c